by Matthew Noll | Oct 3, 2008 | Daily Updates, Featured, Traditional Media
These telephone kiosks for Daniel Solin’s “Smartest 401K Book You’ll Ever Read” went up all across Manhattan (including Wall Street) just before the economy went all ker-flooey! We think that people will definitely be paying close attention to...
by Matthew Noll | Sep 17, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
In case you hadn’t noticed the real estate market took a bit of a downturn recently. Well, when times are tough it’s the companies that are willing to look for new solutions to old problems that will weather the storm. That’s just what John Laing...
by Matthew Noll | Sep 9, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
It’s that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they’re ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop...
by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well. Mobile projection was a good fit because it’s cutting...
by Matthew Noll | Aug 1, 2008 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the...
by Matthew Noll | Jul 18, 2008 | Daily Updates, Event Marketing, Featured, Mobile Billboards, Mobile Projection, Non-traditional Media
And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon) To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street...
by Matthew Noll | Jul 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media
Want to reach that “really hot & thirsty” demographic? Head for the beach with some giant branded sails! Bud Light Lime has been using this spectacular new media to make waves in Southern Californiathis summer. The sails have been creating buzz for...
by Matthew Noll | May 27, 2008 | Daily Updates, Featured, Gas Station Advertising, Lifestyle media
Talk about reaching your target demographic, it doesn’t get any better than this . . . (hint: read the ad then look at the car) Maybe if the out of home ad printed out a claims form – filled out in triplicate, filed the police report, and dispensed some...
by Matthew Noll | May 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
The Scott Scooter “Dichomania” Tour is making it’s way across the country this summer as part of Scott’s efforts to reach out to the Hispanic community by compiling the world’s first “Dichonario”. In case you were wondering...
by Matthew Noll | Apr 14, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
We always say that Mobile Projections are larger than life, but in this case, not by much . . . At 15 Stories High, this illumination is probably only marginally bigger than it’s subject—WWE’s Paul “Big Show” Wight—but it does make a big...
by Matthew Noll | Apr 3, 2008 | Daily Updates, Featured
EMC was proud to contribute to this article for the Japanese media magazine, Senden Kaigi. (we can’t read the website either, but it sure is fun to look at). Here’s a page from the magazine. We got a kick out of seeing that “cool” translated to...
by Matthew Noll | Mar 4, 2008 | Daily Updates, Featured, Gas Station Advertising, Lifestyle media
Gas Station ads are rapidly becoming a popular media for outdoor advertising(they’re also going digital, but that’s another story). People are close to the ads for several minutes and are more than happy to look at something other than the price on the...
by Matthew Noll | Feb 5, 2008 | Billboard Advertising, Daily Updates, Featured
OK, we know that “Thinking outside the box” is just a tad over-used, but how about “Thinking outside the billboard”. We always love to see advertisers use extensions, and this is a great example of why (although you have to wonder where to get...
by Matthew Noll | Jan 18, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
It’s great to see New Orleans getting back into the swing of things as meetings start to return to this popular convention town. It’s also nice to see advertisers taking advantage of the newest technology. Projection media is a rapidly evolving format...
by Matthew Noll | Dec 20, 2007 | Airport Advertising, Daily Updates, Featured, Traditional Media
After your flight has been delayed for the third time, everyone is looking for something to read, so it’s nice to see publishers taking advantage of this natural out of home market. We loved this creative, but couldn’t decide whether it was an homage to...
