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T-Mobile: Experiential Marketing Can #BeMagenta

T-Mobile: Experiential Marketing Can #BeMagenta

by Matthew Noll | Sep 17, 2015 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Street Teams, Wrapped Vehicles

When T-Mobile and their agency were looking for a fun way to target potential employees for a recruitment campaign in Seattle WA, they turned to our experiential division at EMC Events. T-Mobile was counting on our team’s years of knowledge about street-level...
SoFi: Reaching your target demographics with Out of Home

SoFi: Reaching your target demographics with Out of Home

by Matthew Noll | May 27, 2015 | Billboard Advertising, Commuter Rail & Subway, Featured, Transit Shelters

When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have?  A perfect recipe for out of home advertising and a great reason...
Mexico Tourism makes a big play at the Super Bowl with Out of Home

Mexico Tourism makes a big play at the Super Bowl with Out of Home

by Matthew Noll | Feb 23, 2015 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Wrapped Vehicles

We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball downfield, we were moving attendees from popular areas / events to the...
2015: The Year Out-of-Home and Mobile Get Hitched

2015: The Year Out-of-Home and Mobile Get Hitched

by Matthew Noll | Feb 4, 2015 | Featured, News, OOH Media

“Mobile is accelerating the impact of Out of Home media – not diverting attention. As a partner to mobile, Out of Home is ideally placed to drive instant response or action.” (Source: FEPE/Future Foundation: ‘Always On: Out of Home Lives 2014’) As we move into 2015,...
Delta Skymiles Card:  Reaching Holiday Shoppers with Experiential Marketing

Delta Skymiles Card: Reaching Holiday Shoppers with Experiential Marketing

by Matthew Noll | Dec 11, 2014 | Daily Updates, Event Marketing, Featured, Lifestyle media, Mall Advertising, Street Teams

In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded...
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