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Peapod: Taking interactive out of home video on tour

Peapod: Taking interactive out of home video on tour

by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour.  The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
ComEd: Helping the community say “Thanks”

ComEd: Helping the community say “Thanks”

by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a...
MetroPCS: Using mobile out of home media to create an event

MetroPCS: Using mobile out of home media to create an event

by Matthew Noll | Oct 16, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles

MetroPCS is building on the success of their out of home advertising campaign in Atlanta and taking it across the country to Los Angeles. They’ve also added an additional layer to the campaign by including a team of branded Segways. Segways are always a fun and...

Using outdoor advertising to promote the Internet!

by Matthew Noll | Oct 8, 2007 | Daily Updates, Featured, Guerrilla Marketing

Metro-Fi, partnering with MSN & Microsoft took a unique approach to promote their new free wireless internet service in downtownPortland, using a cool combination of hi-tech & low-tech out of home to announce the service. The hi-tech part was this snazzy...

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