by Matthew Noll | Jul 15, 2014 | Airport Advertising, Daily Updates, Event Marketing, Featured, Transit Shelters
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical...
by Matthew Noll | Feb 13, 2014 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting....
by Matthew Noll | Sep 20, 2013 | Daily Updates, Featured, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles
One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment. This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands...
by Matthew Noll | Jul 31, 2013 | Billboard Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media, Transit Shelters
Out of home media excels at reaching an audience at multiple touchpoints during their daily life. With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just...
by Matthew Noll | Jul 16, 2009 | Daily Updates, Featured, Traditional Media, Transit Shelters
Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of...
