by Freddie Strebeck | Apr 26, 2023 | Featured, OOH Media
Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the...
by Jonathan Megahey | Apr 26, 2023 | Billboard Advertising, Featured, Traditional Media, Transit Shelters
Out of Home advertising has the power to go beyond promoting products and services and make a meaningful contribution to addressing pressing social issues. One campaign that exemplifies this potential is Rush Road Home’s recent activation in Chicago, which aimed...
by Jonathan Megahey | Apr 19, 2023 | Featured, OOH Media
In today’s competitive market, businesses need effective advertising strategies. One key component is understanding the benefits of OOH advertising. This article delves into the top 5 advantages that Out of Home media offers and how it can contribute to a...
by Melissa King | Mar 27, 2023 | Featured, OOH Media
Estimated reading time: 4 minutes Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice based on our extensive 30-year experience in the Out of Home advertising industry. This edition...
by Jonathan Megahey | Mar 24, 2023 | Daily Updates, Event Marketing, Experiential Marketing, Trade Show
The power of gratitude and positivity can unite communities, foster well-being, and create meaningful connections. IBX recognized this potential and launched an experiential marketing campaign at the Philadelphia Flower Show aimed at encouraging attendees to express...
