Out of Home advertising has the power to go beyond promoting products and services and make a meaningful contribution to addressing pressing social issues. One campaign that exemplifies this potential is Rush Road Home’s recent activation in Chicago, which aimed to raise awareness about the Road Home Program and its commitment to providing mental health and wellness support to veterans, service members, members of the National Guard, reservists, and their families, at no cost and regardless of discharge status.
The campaign utilized digital billboards and digital transit shelters strategically placed in downtown Chicago with the help of EMC Outdoor’s expert location planning. The messaging across all media formats was “PTSD is a battle worth winning,” designed to be eye-catching and impactful, conveying the importance of the Road Home Program’s services.
This powerful message was a rallying call, encouraging veterans and their families to seek help and support for their mental health challenges. By using highly visible formats like digital billboards and transit shelters, the campaign ensured that a large audience would see this vital message, including those who might be directly affected by PTSD or know someone who is.
In addition, the choice of prominent downtown locations for these advertising placements increased the likelihood that the message would reach the target audience, including veterans and service members, their families, friends, and the broader community. The placement of these advertisements in high-traffic areas ensured that the campaign’s message of hope, mental health support, and the availability of resources would be accessible to those who might need it most.
Overall, the Out of Home activation for Rush Road Home in Chicago was a powerful way to raise awareness about the Road Home Program and its commitment to serving veterans, service members, members of the National Guard, reservists, and their families. By utilizing digital billboards and transit shelters in key downtown locations, the campaign reached a wide audience and delivered an important message of hope and support to those in need.
We encourage anyone who may be struggling with mental health challenges to reach out for help and support by calling (312) 942-8387 (VETS) or filling out the Get Care form.