Using outdoor advertising to reach event attendees

Using outdoor advertising to reach event attendees

When Boehringer Ingelheim was preparing to attend one of the most important medical conferences on their calendar — the annual ADA meeting in San Diego— they turned to EMC for a package of outdoor advertising that would reach attendees during their entire stay at...
EMC serves up a java and lemonade fueled campaign to thousands of computer professionals for Intel

EMC serves up a java and lemonade fueled campaign to thousands of computer professionals for Intel

In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor advertising. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to...