by Matthew Noll | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement. Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla...
by Matthew Noll | Sep 25, 2012 | Event Marketing, Featured
We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue...
by Matthew Noll | Jul 25, 2012 | Airport Advertising, Featured, Traditional Media
When traveling by air it’s always good to have something to read during those long waits and longer flights. Â That makes airports a natural fit for publishers. Inevitably loads of passengers forget to bring a book and have to pick one up in the airport. Out of...
by Matthew Noll | May 18, 2012 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout...
by Matthew Noll | Feb 28, 2012 | Billboard Advertising, Daily Updates, Featured
In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. Â And when...
