Emerging Trends That Will Shape the Future of Digital Out of Home

by Matthew Noll | Apr 10, 2017 | Digital, Featured, OOH Media

On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and...

Out of Home in the Era of Big Data

by Matthew Noll | Jan 17, 2017 | Digital, Featured, OOH Media

Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte.  (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this...

2015: The Year Out-of-Home and Mobile Get Hitched

by Matthew Noll | Feb 4, 2015 | Featured, News, OOH Media

“Mobile is accelerating the impact of Out of Home media – not diverting attention. As a partner to mobile, Out of Home is ideally placed to drive instant response or action.” (Source: FEPE/Future Foundation: ‘Always On: Out of Home Lives 2014’) As we move into 2015,...

Out-of-Home and Mobile Integration: Why the next step in outdoor advertising is probably already in your hand.

by Matthew Noll | Jun 12, 2014 | Digital, Featured, OOH Media

Years from now we will probably look back at Peapod’s award winning 2012 out of home campaign (link) as being a watershed moment – the tipping point at which brands realized the potential for out of home media to function as a direct conduit to mobile online...