by Jonathan Megahey | Apr 20, 2022 | Digital, Featured, OOH Media
Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. It requires an approach that simplifies creative while maximizing its impact – a tricky balance to maintain. Out of home consists of...
by Christie Massey | Feb 8, 2022 | Experiential Marketing, Featured, OOH Media
What is Out of Home media? Even for experienced marketers, can be tempting to dismiss out of home media as “just billboards”. Average ad spends pale compared to digital and television, so it’s no wonder Out of Home is often an afterthought. But, in reality, it’s...
by Luke Woods | Feb 14, 2019 | Experiential Marketing, Featured, OOH Media
With Super Bowl LIII in our rear-view, once again we’re left reflecting on the phenomenal amount that brands are willing to spend on mere seconds of advertising during the big game. This year, brands shelled out an estimated $5.1 million per TV spot, which is said to...
![The History of Digital Out of Home [Infographic]](https://emcoutdoor.com/wp-content/uploads/2018/08/Header-2.jpg)
by Derek Frisicchio | Aug 10, 2018 | Featured, OOH Media
Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for...
by Song Heo | Oct 6, 2017 | Agency Life, Experiential Marketing, Featured, OOH Media
What is Out of Home Media? Well…..Billboards right? There… that was easy. Hold up, not so fast … When we talk to advertisers that are new to the Out of Home advertising category, that is frequently the answer we get – and with good reason. Billboards are the...
