by Matthew Noll | May 15, 2013 | Bike Displays, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising –...
by Matthew Noll | Oct 16, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
MetroPCS is building on the success of their out of home advertising campaign in Atlanta and taking it across the country to Los Angeles. They’ve also added an additional layer to the campaign by including a team of branded Segways. Segways are always a fun and...
by Matthew Noll | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement. Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla...
by Matthew Noll | Apr 10, 2012 | Daily Updates, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
When AT&T wanted to announce their 4G service to key western markets in a truly memorable way, they and their agency turned to EMC for a unique and exciting media solution. This AT&T 4G alternative out of home program consisted of mobile projections that took...
by Matthew Noll | Nov 3, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards
So you really want to engage with consumers? Why not play some video games together? That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and...
