by Song Heo | Nov 17, 2022 | Featured, OOH Media, Trade Show Marketing
Trade Shows are an integral part of the overall marketing strategy for so many brands. They play a critical role in lead generation, competitive positioning, event promotion and launch strategy for new products. While we all made do as best we could during COVID, it’s...
by Jonathan Megahey | May 12, 2022 | Billboard Advertising, Bus Advertising, Daily Updates, Event Marketing, Exhibit Booth, Mobile Billboards, Mobile Projection, Trade Show, Transit Shelters, Wrapped Vehicles
The American Academy of Ophthalmology tapped EMC as its official partner to support and manage its outdoor tradeshow conference sponsorship opportunities. Our trade show marketing team worked closely with the organization and the exhibiting advertisers to plan and...
by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show
EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...
by Jerry Buckley | Mar 26, 2020 | Experiential Marketing, Featured
As experiential marketers, we are used to creating contingency plans for when we need to pivot and change course from our most-desired activation game plan. These days, COVID-19 forces us into the ultimate contingency plan ask: How do we conduct our experiential when...
by Song Heo | Mar 20, 2020 | Featured, Trade Show Marketing
A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is...
