by Matthew Noll | Jun 10, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
Most of the time advertisers are forced to seek out their audience, who may be spread across a state, a region, or the whole country. But occasionally an opportunity presents itself where they can find them all in one place. Major events – like trade shows,...
by Matthew Noll | Mar 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Street Teams
When Nationwide Insurance needed to create some extra excitement at the annual BISA conference they turned to one of the coolest new out of home media to appear on the event marketing stage — Digital Display Apparel.  These displays are essentially...
by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars...
by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well. Â Mobile projection was a good fit because it’s cutting...
by Matthew Noll | Jul 18, 2008 | Daily Updates, Event Marketing, Featured, Mobile Billboards, Mobile Projection, Non-traditional Media
And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon) To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street...
