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Maximize B2B  / Trade Show Branding through Smart Outdoor Advertising

Maximize B2B / Trade Show Branding through Smart Outdoor Advertising

by Maryann Ingham | Aug 17, 2015 | Featured, Trade Show Marketing

Today virtually every brand participates in an industry trade show as a means to stay current with new trends, launch new products and nurture business relationships. In fact, in a world where so much happens via email and on the phone, it’s becoming vitally important...
Mexico Tourism makes a big play at the Super Bowl with Out of Home

Mexico Tourism makes a big play at the Super Bowl with Out of Home

by Matthew Noll | Feb 23, 2015 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Wrapped Vehicles

We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball downfield, we were moving attendees from popular areas / events to the...
Delta Skymiles Card:  Reaching Holiday Shoppers with Experiential Marketing

Delta Skymiles Card: Reaching Holiday Shoppers with Experiential Marketing

by Matthew Noll | Dec 11, 2014 | Daily Updates, Event Marketing, Featured, Lifestyle media, Mall Advertising, Street Teams

In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded...
Experiential Marketing – Another OOH Key to Memorability

Experiential Marketing – Another OOH Key to Memorability

by Betsy McLarney | Aug 29, 2014 | Experiential Marketing, Featured

Experiential Out of Home is not merely a cool gimmick to gain attention. It’s a proven tactic that elicits a deeper connection with consumers and greater memorability with prospects – thus, the perfect enhancement to any out of home campaign.  A recent study by the...
Jennifer Stuart named Director of Events

Jennifer Stuart named Director of Events

by Matthew Noll | Jul 16, 2014 | Experiential Marketing, News

Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Based out...
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