by Jonathan Megahey | Apr 27, 2023 | Agency Life, Featured
EMC Outdoor is thrilled to welcome George Bader as our new Media Coordinator! George comes to us with a background in the Out of Home industry and an adventurous stint as a professional boat captain. We sat down with George to learn more about his journey into the...
by Rebecca Gamsby | May 21, 2019 | Experiential Marketing, Featured
Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a...
by Rainy McGrew | Apr 4, 2019 | Featured, OOH Media
When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use...
by John Foster | Jan 17, 2019 | Featured, Trade Show Marketing
In today’s trade show world, exhibitors and sponsors are seeking ways to provide more interactive brand experiences and impressions that are more memorable. Whether physical or digital, the key goal is marketing initiatives that will engage with a target audience and...
by Luke Woods | Jan 10, 2019 | Featured, News
Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. Joined by Keith Thompson, EVP Signal...