10 Ways to Engage with Event Attendees

by Rebecca Gamsby | May 21, 2019 | Experiential Marketing, Featured

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a...

How Location-Based Strategies Can Improve Destination Marketing

by Rainy McGrew | Apr 4, 2019 | Featured, OOH Media

When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use...

Trade Show Marketing Trends for 2019

by John Foster | Jan 17, 2019 | Featured, Trade Show Marketing

In today’s trade show world, exhibitors and sponsors are seeking ways to provide more interactive brand experiences and impressions that are more memorable. Whether physical or digital, the key goal is marketing initiatives that will engage with a target audience and...

Betsy McLarney Joins Geopath Board of Directors [Press Release]

by Luke Woods | Jan 10, 2019 | Featured, News

Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. Joined by Keith Thompson, EVP Signal...

Finding My Outdoor Voice in Out of Home [Intern Spotlight]

by Kaitlyn Conrad | Nov 20, 2018 | Agency Life, Featured

They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. I’m grateful to be one of the 80% of students who intern at least once in college and 50% who intern more...