Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
Joined by Keith Thompson, EVP Signal Insite/Martin Outdoor Media, and Billy Long, EVP OOH Practice of Publicis, Betsy was elected as a member at the Board of Director’s meeting on November 13, 2018.
As the driving force behind EMC Outdoor’s success, Betsy has built and developed a team of dedicated experts in integrated, location-based marketing strategies. The agency relies on Geopath’s universal measurements and insights to inform advertising campaigns for agency clients and brands across the country.
“Geopath continues to lead the drive to set standards and establish measurement for out of home that is audited and delivers dependable ROI”, say Betsy McLarney. “I am honored to join Geopath’s board and eager to contribute to the future of OOH with stronger metrics and methodologies that strengthens the efficacy of our medium.”
Geopath, established 85 years ago as the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization created to audit the circulation of out of home media in the United States. With a notable membership growth rate of 25% in 2018, the organization’s state-of-the-art audience location measurement, deep consumer insight, and innovative market research prove to be an invaluable resource for out of home advertising, and agencies and media providers in the industry.
Kym Frank, President of Geopath, said of the appointment, “I am very excited that Betsy McLarney is joining our Board of Directors. Betsy and the EMC team have been incredible supporters of Geopath and the need for state-of-the-art OOH measurement. I look forward to her contributions to the continued success of this organization and the industry.”
For 27 years, EMC Outdoor, a nationally-recognized, independent and woman-owned agency, has been committed to providing location-based advertising programs that connect brands with audiences through out of home, experiential, trade show and digital strategies.
Betsy writes extensively on out of home, location-based marketing and the latest trends and developments in the industry. You may read her contributions at www.emcoutdoor.com/blog/author/bmclarney. For more information about EMC Outdoor, please visit www.emcoutdoor.com.