by Jonathan Megahey | Sep 22, 2025 | Case Studies
South Dakota: A Monumental Experience EMC worked with MMGY to bring South Dakota’s biggest attraction, Mount Rushmore, to Chicago’s Millennium Park, the weekend before Independence Day. It was the perfect location and timing, as thousands of people were out and about,...
by Matthew Noll | Aug 12, 2025 | Featured, OOH Media
Exploring OOH Advertising Effectiveness, its Attention Advantage and Influence on Recall, Consideration, and Purchase Intent. In today’s hyper-connected world, attention has become the most precious commodity for marketing. With consumers juggling an avalanche...
by Marianne Schulmeister | Jun 23, 2025 | Experiential Marketing, Featured, OOH Media
Picture this: You’re scrolling your feed when you stumble upon a video of people walking through a giant sneaker, complete with interactive displays, custom music, and the ability to design their own signature shoe on the spot. Meanwhile, your brand’s...
by EMC Outdoor | Jun 10, 2025 | Featured, OOH Media
The Year of Unprecedented Advertising Opportunities Philadelphia returns as our featured market in this monthly analysis series, where we provide insightful recommendations drawing from our extensive experience of over 35 years in the Out of Home advertising industry....
by Matthew Noll | Apr 8, 2025 | Featured, OOH Media
We all know the phrase “comparing apples and oranges”; typically, it’s an innocuous enough mistake. However, when it comes to media planning, marketers should focus on the strength of Out-of-Home media, and not on how it doesn’t conform to other media channels....
