by Jonathan Megahey | Mar 10, 2026 | Featured, OOH Media, Trade Show Marketing
San Diego doesn’t slow down. With over 90 major events expected at the San Diego Convention Center in 2026, drawing an estimated 805,000+ attendees, the city offers one of the strongest conference calendars in the country. For brands exhibiting at San Diego...
by Melissa King | Jan 15, 2026 | Associations, Featured, OOH Media, Trade Show Marketing, Uncategorized
Your conference sponsorship opportunities look solid on paper. You’ve filled the exhibit hall and built a sleek event app, however your association’s non-dues revenue strategy is still coming up short. 61% of associations cite “generating non-dues revenue”...
by Lauren Spinelli | Dec 8, 2025 | Featured, Trade Show Marketing
Trade show marketing is being reshaped in a way it hasn’t been for many years. If you are still following the same old playbooks for conferences and industry events as before the pandemic, then you are already behind. The stakes have never been higher for...
by Melissa King | Oct 30, 2025 | Blog, Featured, Trade Show Marketing
Your competitors are spending millions on booth space, fighting for attention in crowded exhibit halls to maximize their conference marketing. Meanwhile, your target audience is spending just a fraction of their time on the conference floor. What if you could reach...
by Dana Johnston | Dec 4, 2024 | Associations, Featured, Trade Show Marketing
This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver,...
