by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer†or “The Power of Saying Thanksâ€. To reach Chicago’s Hispanic community ComEd decided to give consumers a...
by Matthew Noll | Sep 25, 2012 | Event Marketing, Featured
We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue...
by Matthew Noll | Mar 27, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Non-traditional Media, Segway Advertising
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable...
by Matthew Noll | Jan 23, 2012 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH...
by Matthew Noll | Feb 3, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers...
