by Matthew Noll | Aug 20, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
For the third year in a row Bud Light Lime is taking over the waters off San Diego and Los Angeles with these out of home, branded sails. Â The boats have been spending their weekends sailing past popular beaches, targeting a hot and thirsty audience that is ready...
by Matthew Noll | Jun 21, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach. Â The sailboat provided great exposure as it...
by Matthew Noll | Jul 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media
Want to reach that “really hot & thirsty†demographic? Head for the beach with some giant branded sails! Bud Light Lime has been using this spectacular new media to make waves in Southern Californiathis summer. The sails have been creating buzz for...
