Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach.
 
The sailboat provided great exposure as it spent the days cruising past the huge crowds.
The sails also provided an added bonus by showing up on network television, behind the two most watched players – Phil Mickelson and Tiger Woods – during Sunday’s final round.
 
Using creative out of home at major events – like the US Open – can extend the reach of your outdoor advertising onto the internet and television.