by Melissa King | May 15, 2024 | Featured, OOH Media
Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this edition, we focus on the historic yet...
by Caitlin Campbell | May 25, 2017 | Bus Advertising, Commuter Rail & Subway, Featured, Traditional Media, Transit Shelters
As one of Fortune’s “100 Best Companies to Work For,†Wegmans has a stellar reputation for keeping their employees happy. With an ever-expanding list of grocery store openings, building out the Wegmans workforce is a continuous cycle. Wegmans and their agency...
by Matthew Noll | Mar 28, 2014 | Billboard Advertising, Commuter Rail & Subway, Featured
When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.  By placing the campaign in winter,...
by Matthew Noll | Dec 18, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Scooter Advertising
When the national restaurant chain Cosà wanted to launch their new fall lunch menu in major urban markets they turned to EMC for an out of home solution that could be highly targeted, very flexible, and translate easily to each different market. Cosà wanted to reach...
by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour. The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
