by Matthew Noll | Dec 10, 2013 | Billboard Advertising, Daily Updates, Featured
If you want to make a big impression in a market, outdoor advertising is a powerful tool. But just like its actual geography, each market has its own particular out of home landscape to navigate. A critical part of media buying is searching that local landscape to...
by Matthew Noll | Nov 3, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards
So you really want to engage with consumers? Why not play some video games together? That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and...
by Matthew Noll | Jan 19, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising...
by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars...
by Matthew Noll | Aug 1, 2008 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the...
