Spotlighting ONAPGO at AAN 2025

Supernus Pharmaceuticals: Spotlighting ONAPGO at AAN 2025

Supernus Pharmaceuticals partnered with EMC Outdoor to spotlight ONAPGO, their newly approved treatment, during the American Academy of Neurology (AAN) Annual Meeting in San Diego. With thousands of healthcare professionals gathered for one of neurology’s most influential events, the goal was to boost awareness and drive booth traffic among a highly specialized audience.

The campaign centered around a large-format digital spectacular placed prominently in San Diego’s Gaslamp District—a high-traffic corridor connecting event sessions and evening entertainment. The creative featured bold, clear messaging that highlighted ONAPGO’s approval and directed viewers to visit the booth, ensuring maximum relevance and impact.

The campaign’s performance exceeded expectations, delivering strong overages in both plays and impressions, and reinforcing Supernus Pharmaceuticals’ visibility throughout the conference.