by Jerry Buckley | Oct 1, 2018 | Featured, News
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and...
by Luke Woods | Sep 18, 2018 | Experiential Marketing, Featured
Last fall, EMC Outdoor welcomed our esteemed colleague, Rainy McGrew, as the Director of Insights & Development. As an integral component of our agency’s business development and client relationship building, Rainy is a woman who is always on the move, furiously...
by Betsy McLarney | Sep 5, 2018 | Featured, OOH Media
In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home...
by Brad Swisher | Aug 28, 2018 | Agency Life, Featured
I’ve been in sales and business development a long time. I’ve found that while the bottom line in sales is to deliver a product or service that fulfills a need, the key to success is the ability to forge a trusting relationship with your client or prospect. To that...
by Matthew Noll | Aug 23, 2018 | Experiential Marketing, Featured
There’s a quote from the venerable Chinese philosopher, Confucius, that says, “When I hear, I forget. When I see, I remember. When I do, I understand.” More than 2000 years later his wisdom still holds true. In the marketing world, it is cliché to say that millennials...
by John Foster | Aug 21, 2018 | Featured, Trade Show Marketing
The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose...
