by Luke Woods | Feb 14, 2019 | Experiential Marketing, Featured, OOH Media
With Super Bowl LIII in our rear-view, once again we’re left reflecting on the phenomenal amount that brands are willing to spend on mere seconds of advertising during the big game. This year, brands shelled out an estimated $5.1 million per TV spot, which is said to...
by Brian Thomas | Feb 5, 2019 | Digital, Featured
In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This...
by Sabrina Duffy | Jan 29, 2019 | Experiential Marketing, Featured
Your boss just signed you up for a conference hosted in New York City focused on the latest and greatest trends in your field of work. At first, you’re excited—you get a few days out of the office to connect with peers, learn valuable information and to connect with...
by John Foster | Jan 17, 2019 | Featured, Trade Show Marketing
In today’s trade show world, exhibitors and sponsors are seeking ways to provide more interactive brand experiences and impressions that are more memorable. Whether physical or digital, the key goal is marketing initiatives that will engage with a target audience and...
by Luke Woods | Jan 10, 2019 | Featured, News
Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. Joined by Keith Thompson, EVP Signal...
by Luke Woods | Jan 3, 2019 | Featured, News
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us...