by Matthew Noll | Oct 1, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
We just wrapped up a season long campaign helping Anheuser-Busch promote one of the new members of their product line — Shocktop — to baseball fans in San Francisco. The campaign was designed to reach Giants home games and ran for a large part of the 2012 season....
by Matthew Noll | Jun 4, 2012 | Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards
Mobile Billboards continue to be a great way to reach event attendees — like race fans at the Indianapolis 500. Mobile billboards can take your message directly to your audience, whether they are race fans, music fans, doctors at a medical meeting, or business...
by Matthew Noll | Apr 10, 2012 | Daily Updates, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
When AT&T wanted to announce their 4G service to key western markets in a truly memorable way, they and their agency turned to EMC for a unique and exciting media solution. This AT&T 4G alternative out of home program consisted of mobile projections that took...
by Matthew Noll | Mar 27, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Non-traditional Media, Segway Advertising
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable...
by Matthew Noll | Nov 3, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards
So you really want to engage with consumers? Why not play some video games together? That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and...
by Matthew Noll | Aug 15, 2011 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media
QR Codes – they’re popping up all over the out of home landscape, and with good reason – they’re a great way for advertisers to create a connection with consumers, and deliver additional information. But what are they? A QR Code is a special...
