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Michelob Ultra: Reaching golf fans with digital out of home

Michelob Ultra: Reaching golf fans with digital out of home

by Matthew Noll | Mar 1, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Wrapped Vehicles

One of the great things about the continuing integration of digital technology into out of home advertisng is the flexibility it provides. We just wrapped up this campaign for Michelob Ultra, designed to reach golf fans attending the AT&T Pebble Beach Pro Am.  A...
Northwestern Memorial Physicians Group:  Reaching holiday shoppers

Northwestern Memorial Physicians Group: Reaching holiday shoppers

by Matthew Noll | Dec 19, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Segway Advertising

What can healthcare brands do for frantic holiday shoppers at crowded malls? Rejuvenate their stamina and holiday spirit with refreshing bottled H2O via branded segway teams. Our current campaign to roll out Northwestern Memorial Hospital’s new satellite locations...
ComEd: Helping the community say “Thanks”

ComEd: Helping the community say “Thanks”

by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a...
Brazil: Making a big splash on advertising’s biggest stage

Brazil: Making a big splash on advertising’s biggest stage

by Matthew Noll | Nov 5, 2012 | Bus Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Wrapped Vehicles

New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big. That’s just what Brazil (yes…the country) did to promote travel and tourism. These beautifully wrapped double-decker buses combine...
MetroPCS: Using mobile out of home media to create an event

MetroPCS: Using mobile out of home media to create an event

by Matthew Noll | Oct 16, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles

MetroPCS is building on the success of their out of home advertising campaign in Atlanta and taking it across the country to Los Angeles. They’ve also added an additional layer to the campaign by including a team of branded Segways. Segways are always a fun and...
Anheuser-Busch: Reaching baseball fans with mobile outdoor advertising

Anheuser-Busch: Reaching baseball fans with mobile outdoor advertising

by Matthew Noll | Oct 1, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media

We just wrapped up a season long campaign helping Anheuser-Busch promote one of the new members of their product line — Shocktop — to baseball fans in San Francisco. The campaign was designed to reach Giants home games and ran for a large part of the 2012 season....
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