Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees
Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.
Minted: A DTC Finds Success in Data-Driven Out of Home
Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the...
Anthem: Reaching New Health Insurance Subscribers with OOH Media
Developing a marketing strategy for a health insurance brand can be difficult due to the complexity, competition and sensitivity of the industry. We took these challenges head-on for our client, Anthem, by optimizing out of home media to raise awareness for their brands, and increase website traffic and enrollment.
Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.
Mielle Organics: #MielleDoesItAll at Essence Music Festival
Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.
TravelSouthDakota.com: A Monumental Experiential Activation
It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.
Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.
Mexico Tourism: OOH Brings Adventure to the Adventurous
Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.
North Lake Tahoe: Bringing the Lake to Los Angeles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find...