Boosting ITOVEBI Visibility at the Miami Breast Conference
Genentech partnered with EMC Outdoor to boost visibility for ITOVEBI at the Miami Breast Conference, targeting healthcare professionals with a strategic, multi-format Out of Home media plan.
To capture attention from the moment attendees arrived in Miami, EMC activated a high-impact airport campaign featuring digital screens, baggage claim displays, and interactive kiosks throughout Miami International Airport. Beyond the terminal, digital taxi tops extended the message across Miami Beach, keeping ITOVEBI front and center near hotels, restaurants, and key conference venues.
The results far exceeded expectations, with both airport and street-level media outperforming delivery goals and ensuring continuous visibility throughout one of oncology’s most influential events.
1.44M+
Planned Airport Plays
3.47M+
Delivered Airport Plays
+141.56%
Added Airport Plays
1.10M+
Planned Taxi Impressions
1.50M+
Delivered Taxi Impressions
+35.52%
Added Taxi Impressions