Our thoughts on OOH
ViewPoint
3 Steps for Optimizing Your Trade Show Marketing
Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that goes beyond the booth.
Finding My Outdoor Voice in Out of Home [Intern Spotlight]
Since May, I’ve held an internship at EMC Outdoor. I’m grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this internship meant the opportunity to learn and grow in both worlds.
How to Leverage Your Emotions for Better Selling
When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, and success. Closing a deal feels great, but the losses don’t. We must learn to bounce back from rejection and rely on our confidence and training to overcome it.
Why is the Customer Experience Important for Your Brand?
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relationship into a loyal customer.
How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends
This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location based marketing aimed at an increasingly digitized society.
Does Brand Authenticity Matter?
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understand authenticity and why it matters.
Introducing Account LAB: How Our Strategy Team Can Benefit You
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experiential and events.
Meet Rainy McGrew, EMC’s Experiential Extraordinaire
Rainy McGrew, is EMC Outdoor’s Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry, and what the future of EXP looks like!
Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are doing with this extraordinary opportunity to innovate.
6 Traits of Good Relationship Development
The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling is dependent upon an established rapport, being likable and trustworthy, and a willingness to dig-in to a business to understand their point of view.
What is the Power of an Experience?
Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in everyday life.
Digital Tactics for Trade Show Marketing
The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it’s important to deliver multiple messages to an audience. Digital marketing tactics offer dynamic and customized messaging capabilities.
Your Tradeshow Forecast: Experiential with an Abundance of Technology!
Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace IEET, it will change the way audiences experience the world.
The History of Digital Out of Home [Infographic]
In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and where future advancements will take us!
How to Build a Creatively Successful Team
Success in Out of Home is about cultivating a collaborative (and creative) environment. It’s the people who are at the table. Combine talent, the process of agile thinking, and a culture of high performance teams, and you have the right chemistry for generating creatively successful outcomes.
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