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Fruition Partners: Reaching event attendees with outdoor advertising

Fruition Partners: Reaching event attendees with outdoor advertising

by Matthew Noll | Jun 6, 2013 | Billboard Advertising, Event Marketing, Featured, Non-traditional Media, Wrapped Vehicles

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple...
Exact Target: Reaching event attendees with mobile out of home

Exact Target: Reaching event attendees with mobile out of home

by Matthew Noll | May 15, 2013 | Bike Displays, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams

Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising –...
Michelob Ultra: Reaching golf fans with digital out of home

Michelob Ultra: Reaching golf fans with digital out of home

by Matthew Noll | Mar 1, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Wrapped Vehicles

One of the great things about the continuing integration of digital technology into out of home advertisng is the flexibility it provides. We just wrapped up this campaign for Michelob Ultra, designed to reach golf fans attending the AT&T Pebble Beach Pro Am.  A...
Northwestern Memorial Physicians Group:  Reaching holiday shoppers

Northwestern Memorial Physicians Group: Reaching holiday shoppers

by Matthew Noll | Dec 19, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Segway Advertising

What can healthcare brands do for frantic holiday shoppers at crowded malls? Rejuvenate their stamina and holiday spirit with refreshing bottled H2O via branded segway teams. Our current campaign to roll out Northwestern Memorial Hospital’s new satellite locations...
ComEd: Helping the community say “Thanks”

ComEd: Helping the community say “Thanks”

by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a...
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