ShopRite: Delivering a local message with outdoor advertising

by | Jun 28, 2013 | Daily Updates, Featured, Truckside Advertising

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Summer’s here and the time is right for fresh produce!

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ShopRite is using truckside advertising to raise awareness of their support for local farmers – a campaign that ultimately benefits both ShopRite and the farmers themselves.  This message helps to brand ShopRite as an integrated member of the community that is invested in supporting local business.

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It also supports the growing interest in “farm to table”, and the benefits of eating locally-sourced produce, and identifies ShopRite as an active participant.

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Truckside advertising is an ideal media to deliver relevant messaging to a targeted local audience.  The trucks make a big impact as they move through and deliver to commercial areas where residents do their regular daily and weekly shopping.

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This regional campaign covered multiple states in the mid-Atlantic and northeast corridor. Contact us to learn more about truckside advertising, and how EMC Outdoor can help integrate out of home advertising into your overall  marketing strategy with one phone call.

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emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.