Valley Forge Tourism & Convention Board: Date Night in Moncto
EMC partnered with the Valley Forge Tourism & Convention Board to launch “Date Night in Montco” — a campaign designed to transform the traditional date night and attract visitors to Montgomery County.
At the heart of the activation was a mobile glass truck that traveled through key locales, highlighting the county’s dining, charm, and romance. Over the course of 11 days, the campaign teamed up with Harvest Restaurant and radio producer Marissa Magnatta to create memorable stops that encouraged couples to explore Montgomery County together.
With 71+ stops across 770 businesses, the campaign embedded itself into the local community, while strategically placed EV charging stations extended the visibility of the message even further. The results spoke volumes, with strong impressions and a major lift in digital engagement.
777,918+
Impressions generated
770+
Local businesses reached
170%
Increase in campaign pageviews
71+
Stops across Montgomery County
11
Days on the road