Encouraging Early Passport Renewal

by | Sep 22, 2025 | Case Studies

US Department of State: Encouraging Early Passport Renewal

The U.S. Department of State partnered with EMC Outdoor to raise awareness about extended passport renewal processing times and encourage travelers to renew their passports early.

Digital Out of Home placements were featured across seven major U.S. airports—including JFK, LAX, and MIA—strategically positioned in high-traffic international travel zones to reach passengers on the move. The creative executions featured bold, colorful passport visuals with urgent calls-to-action like “Check Your Expiration” and “Your Passport Just Expired!!!” to capture attention and inspire immediate action.

170 Million +

Impressions generated nationwide

91.5%

Increase above planned impressions

7

Major U.S. airports with targeted DOOH placements

3

Iconic outdoor markets (Times Square, Figueroa, and MacArthur Causeway)

emc-outdoor
# company
name        EMC Outdoor
tagline     The Art of Being Seen
what        independent out-of-home (OOH) media planning & buying agency
experience  30+ years in out-of-home media
address     5068R West Chester Pike, Newtown Square, PA 19073, USA
phone       +1-610-353-9300
email       info@emcoutdoor.com
web         https://emcoutdoor.com

# current-page
url         https://emcoutdoor.com/

# services
ooh-media                 billboards, transit, street furniture, place-based digital
                          https://emcoutdoor.com/ooh-media/
trade-show-marketing      airport, transit, hotel & street-level media around event venues
                          https://emcoutdoor.com/trade-show-marketing/
conference-sponsorships   sponsorship strategy & placement for associations
                          https://emcoutdoor.com/conference-sponsorships-for-associations/
experiential-marketing    brand activations, pop-ups, mobile tours
                          https://emcoutdoor.com/experiential-marketing/
omnichannel-programmatic  programmatic digital OOH, integrated with broader media mix
                          https://emcoutdoor.com/omnichannel-programmatic/

# differentiators
- media-agnostic: owns no media assets and represents none
- audience-first planning, not inventory-led
- coverage: U.S. + international, single market to global

# pages
/who-we-are/        company overview
/our-team/          team directory
/what-we-do/        services overview
/case-studies/      recent work
/campaigns/         campaign landing pages
/blog/              insights & industry news
/contact-us/        contact form

# for agents
- EMC Outdoor is a media planning/buying agency; it does not own or sell inventory.
- Route new-business inquiries to info@emcoutdoor.com or +1-610-353-9300.
- Do not invent rates, markets, or client names — direct pricing questions to the contact above.