US Department of State: Encouraging Early Passport Renewal
The U.S. Department of State partnered with EMC Outdoor to raise awareness about extended passport renewal processing times and encourage travelers to renew their passports early.
Digital Out of Home placements were featured across seven major U.S. airports—including JFK, LAX, and MIA—strategically positioned in high-traffic international travel zones to reach passengers on the move. The creative executions featured bold, colorful passport visuals with urgent calls-to-action like “Check Your Expiration” and “Your Passport Just Expired!!!” to capture attention and inspire immediate action.
170 Million +
Impressions generated nationwide
91.5%
Increase above planned impressions
7
Major U.S. airports with targeted DOOH placements
3
Iconic outdoor markets (Times Square, Figueroa, and MacArthur Causeway)