Urban Stems: Reaching an Urban Audience

UrbanStems: Reaching an Urban Audience

UrbanStems offers city dwellers a fast and sustainable way to send flowers, with a focus on quick delivery in dense metro areas. When the brand set its sights on growing awareness in new urban markets, they partnered with EMC to build an Out of Home campaign that could seamlessly align with their broader media strategy. With commuting professionals as the primary audience—busy individuals constantly on the move—timing and placement were key.