Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

by Luke Woods | Jul 5, 2018 | Daily Updates, Exhibit Booth, Featured, Trade Show

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. Webtoons are a type of digital comic that are growing in popularity due to their...

How to Create a Brand Presence Off of the Trade Show Floor

by Song Heo | May 16, 2018 | Featured, Trade Show Marketing

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement...

CURE: From Targeting Trade Shows to General Markets

by Caitlin Campbell | Feb 17, 2017 | Billboard Advertising, Daily Updates, Event Marketing, Featured

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution. CURE came to EMC for help with targeting a trade show in Chicago. The medical publication...

Teva: Targeting event attendees with innovative out of home

by Matthew Noll | Aug 12, 2013 | Daily Updates, Event Marketing, Featured, Non-traditional Media

Conventions and trade shows are crucial messaging opportunities for many companies as they represent the one or two times a year that their target audience is gathered in one location. During these events brands are always looking for new and innovative ways to...