by Song Heo | Nov 17, 2022 | Featured, OOH Media, Trade Show Marketing
Trade Shows are an integral part of the overall marketing strategy for so many brands. They play a critical role in lead generation, competitive positioning, event promotion and launch strategy for new products. While we all made do as best we could during COVID, it’s...
by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show
EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...
by Song Heo | Nov 2, 2021 | Featured, News, Trade Show Marketing
As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. Out of Home is often overlooked as a tradeshow marketing tactic, and this is...
by Christie Massey | Oct 27, 2021 | Experiential Marketing, Featured, News, OOH Media, Trade Show Marketing
The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant that marketers were not looking at OOH...
by Betsy McLarney | Sep 1, 2021 | Featured, News, OOH Media
Most advertisers look at Out of Home (OOH) as a media format best suited to reach consumer audiences and may overlook the fact that marketers can use Out of Home media to reach B2B audiences. If you are one of these advertisers, you might be losing key opportunities...
