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Reaching Sports Fans with Experiential Marketing

Reaching Sports Fans with Experiential Marketing

by Ian Williams | Sep 11, 2019 | Experiential Marketing, Featured

Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. A relative few...
Engaging Tech for Experiential Marketing [Infographic]

Engaging Tech for Experiential Marketing [Infographic]

by Luke Woods | Aug 27, 2019 | Experiential Marketing, Featured

Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand...
10 Ways to Engage with Event Attendees

10 Ways to Engage with Event Attendees

by Rebecca Gamsby | May 21, 2019 | Experiential Marketing, Featured

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a...
A Piece of the Pie: Experiential Marketing at Large Events

A Piece of the Pie: Experiential Marketing at Large Events

by Ian Williams | Mar 20, 2019 | Experiential Marketing, Featured

Impressions, impressions, impressions. At the end of the day, most companies focus on the number of impressions their advertising campaigns have yielded. With millions of dollars on the line, brands are competing at the highest level for individuals’ attention, hoping...
What is the Power of an Experience?

What is the Power of an Experience?

by Matthew Noll | Aug 23, 2018 | Experiential Marketing, Featured

There’s a quote from the venerable Chinese philosopher, Confucius, that says, “When I hear, I forget. When I see, I remember. When I do, I understand.” More than 2000 years later his wisdom still holds true. In the marketing world, it is cliché to say that millennials...
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