Things Remembered: Driving Holiday Retail Traffic with OOH

by Matthew Noll | Feb 1, 2016 | Billboard Advertising, Daily Updates, Featured, Mall Advertising

When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things Remembered wanted to tap an experienced, reliable media partner that...

Hush Puppies: Contextually relevant out of home for sore feet

by Matthew Noll | Feb 24, 2014 | Daily Updates, Featured, Traditional Media, Transit Shelters

One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really...

Stevi B’s: Committed to the power of outdoor advertising

by Matthew Noll | Sep 9, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media

One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans.  That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to...

Lane Bryant: Using digital out of home to make an entrance

by Matthew Noll | Aug 19, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media

Opening a new retail location is a big deal.  When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital...