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Using out of home to help find a cure.

Using out of home to help find a cure.

by Matthew Noll | Oct 12, 2009 | Daily Updates, Event Marketing, Featured, Segway Advertising

For the 2009 “Making Strides Against Breast Cancer of Philadelphia” walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art...

Reaching your target audience with outdoor advertising (the summer vacation edition)

by Matthew Noll | Jul 16, 2009 | Daily Updates, Featured, Traditional Media, Transit Shelters

Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of...

Back to school for reading, writing, and mobile advertising

by Matthew Noll | Sep 9, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media

It’s that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they’re ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop...
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