by Matthew Noll | Mar 28, 2014 | Billboard Advertising, Commuter Rail & Subway, Featured
When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.  By placing the campaign in winter,...
by Matthew Noll | Feb 24, 2014 | Daily Updates, Featured, Traditional Media, Transit Shelters
One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really...
by Matthew Noll | Feb 13, 2014 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting....
by Matthew Noll | Jan 3, 2014 | Event Marketing, Featured, Non-traditional Media
Major events like conventions, trade shows, and medical meetings are crucial times for exhibitors. With the target audience concentrated in one location for a small window of time, there is a massive opportunity for exhibitors to advertise. Exhibitors are always...
by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour. The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
