by Matthew Noll | May 18, 2012 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout...
by Matthew Noll | Apr 10, 2012 | Daily Updates, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
When AT&T wanted to announce their 4G service to key western markets in a truly memorable way, they and their agency turned to EMC for a unique and exciting media solution. This AT&T 4G alternative out of home program consisted of mobile projections that took...
by Matthew Noll | Feb 28, 2012 | Billboard Advertising, Daily Updates, Featured
In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. Â And when...
by Matthew Noll | Jan 23, 2012 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH...
by Matthew Noll | Jan 16, 2012 | Billboard Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media, Truckside Advertising
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out of home...
