by Matthew Noll | Jul 16, 2014 | Experiential Marketing, News
Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Based out...
by Matthew Noll | Jul 15, 2014 | Airport Advertising, Daily Updates, Event Marketing, Featured, Transit Shelters
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical...
by Christie Massey | Jul 1, 2014 | Featured, OOH Media
For years media planners have struggled with how to incorporate Out of Home into their media plans when metrics were so different and costs were hard to justify. They are able to plan OOH much easier these days with the use of OOH Ratings and impressions. Currently...
by Matthew Noll | Jun 12, 2014 | Digital, Featured, OOH Media
Years from now we will probably look back at Peapod’s award winning 2012 out of home campaign (link) as being a watershed moment – the tipping point at which brands realized the potential for out of home media to function as a direct conduit to mobile online...
by Matthew Noll | Jun 4, 2014 | Billboard Advertising, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Lifestyle media
Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program. No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to...
