by Matthew Noll | Sep 14, 2023 | Featured, News, OOH Media
In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. Or is it? As marketers spend huge amounts of time (and money) addressing the online world are we neglecting an important commerce channel,...
by EMC Outdoor | Sep 13, 2023 | Featured, OOH Media
Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed...
by EMC Outdoor | Aug 10, 2023 | OOH Media
Buses, shelters, and subways, oh my! From bus advertising to bulletins on street furniture, businesses are always on the lookout for effective ways to reach their target audience with out-of-home media. One innovative form of outdoor advertising is transit media. This...
by Matthew Noll | Aug 9, 2023 | Featured, News, Trade Show Marketing
A question regarding trade show media came up in a meeting with a client recently. Given the extremely short time frame and statistically small audience involved, how do you measure impressions for a campaign like that? The answer? Genchi Genbutsu. Go and See. The...
by EMC Outdoor | Jul 26, 2023 | OOH Media
How and Why Out-of-Home Media and Online Media Work Together In today’s digital age, where online advertising dominates the marketing landscape, it’s easy to overlook the power of traditional out-of-home (OOH) media. However, rather than being competitors,...
