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Using billboard advertising to Tweet about Greek yogurt.

Using billboard advertising to Tweet about Greek yogurt.

by Matthew Noll | Feb 3, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media

At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers...
Costa Rica uses OOH and cold weather to promote tourism.

Costa Rica uses OOH and cold weather to promote tourism.

by Matthew Noll | Dec 29, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media

When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out of home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals,...
Best Buy uses gas station ads for pinpoint targeting.

Best Buy uses gas station ads for pinpoint targeting.

by Matthew Noll | Oct 5, 2010 | Daily Updates, Featured, Lifestyle media

Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic.   Want to target by zip code? – No problem! Need to target...

St Jude uses mobile media to reach event attendees.

by Matthew Noll | Sep 28, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Wrapped Vehicles

To make sure their message was front and center at the 2010 TCT meeting in Washington DC, St Jude Medical once again turned to EMC Outdoor for a mobile out of home advertising campaign that would capture the attention of event attendees.   Major events like trade...

Subway still has a strong appetite for out of home!

by Matthew Noll | Sep 8, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Truckside Advertising

What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as...
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