by Matthew Noll | Mar 27, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Non-traditional Media, Segway Advertising
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable...
by Matthew Noll | Nov 3, 2009 | Daily Updates, Featured, Lifestyle media, Mall Advertising
When Nationwide Insurance needed to find a cost-effective solution for reaching a large cross section of consumers in a number of diverse cities, we found an out of home solution that would work across all of their markets and demos throughout the country — reaching...
by Matthew Noll | Dec 16, 2008 | Daily Updates, Featured, Lifestyle media, Mall Advertising
During the crowded holiday shopping season (yes, even this year) mall advertising is a great way to concentrate your out of home advertising efforts. That’s just what the Phipps Conservatory in Pittsburgh, Â PA is doing to drive traffic to their annual Winter...