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Betsy McLarney Joins Geopath Board of Directors [Press Release]

Betsy McLarney Joins Geopath Board of Directors [Press Release]

by Luke Woods | Jan 10, 2019 | Featured, News

Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. Joined by Keith Thompson, EVP Signal...
5 Important Trends for Out of Home in 2019

5 Important Trends for Out of Home in 2019

by Betsy McLarney | Dec 21, 2018 | Featured, OOH Media

The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing...
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