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Penn Museum: Experience Challenges Visitors to #MovetheSphinx

Penn Museum: Experience Challenges Visitors to #MovetheSphinx

by Luke Woods | Sep 24, 2019 | Experiential Marketing, Featured

As a part of their ongoing Building Transformation project, the Penn Museum planned to move the 12.5 ton Sphinx of Ramesses II from the Egypt Gallery, where it sat since 1926, to the museum’s main entrance hall. In anticipation of this historic move, we were tapped...
Weetabix cereal makes a big splash with a 61% sales increase!

Weetabix cereal makes a big splash with a 61% sales increase!

by Matthew Noll | Jul 25, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

When Weetabix wanted to increase their brand awareness in key markets throughout the Maritime Provinces and their North American headquarters in Coburg, Ontario, they implemented a strategic media plan with a strong out of home component to complement local radio and...

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